The struggle for girls is real.

More often than not, girls who are going through puberty find that their once free and easy existence gets mangled by worry, plummeting self esteem and the kind of bewilderment that comes with having your life turned upside down.

We're on a mission to change all that.

Hello, I'm Sarah.

Eltee Sydney started as a brand started called Lava Tribe, which was born from a struggle to find the right sports gear for my eldest girl. But, as the years rolled on, I spotted a bigger, more pressing challenge than what to wear when it comes to girls in sport. The real hurdle was the whirlwind of puberty that left girls feeling confused, embarrassed and unprepared. And as my own two girls reached those years and I saw the impact with my own eyes, I decided that tackling this issue a mission I was more than willing to accept.

Fast-forward to now and Eltee Sydney is transforming the conversation surrounding adolescent girls' physical and emotional development. We're using innovation to help girls overcome the period related challenges that can steal their confidence and zap their zeal. In doing so, we aim to empower girls to embrace their adolescent experience as a time of discovery and self-assertion, not restriction and inhibition. 

Because when girls stay plugged into the passions that light them up, moving with confidence and owning their power, they're not just moving through a life stage—they're collecting skills and shaping a future defined by resilience, boundless potential and blazing their own trail.

That's the future we want for our girls and the future we want for yours, too.

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